--- title: "Google Ads API API changes, deprecations and deadlines | Harbyn" description: "Google Ads API: 4 upcoming deadlines and 31 recorded changes as of 2026-10-25, each with its source." canonical: "https://harbyn.com/vendors/google-ads" last-updated: 2026-10-15 --- # Google Ads API: API changes and deadlines Markdown version of . Developer platform. 4 upcoming deadlines, 31 recorded changes. Every entry cites the Google Ads API page we read it from. ## What we read The Google Ads API pages and feeds our ingestion visits, politely and on a schedule. - **Deprecations**: - **Changelog**: - **Changelog**: ## What the scanner looks for How `harbyn scan` recognises Google Ads API in a repository, on your machine. Nothing leaves it. - **Packages**: `npm google-ads-api`, `pypi google-ads` - **API hosts**: `googleads.googleapis.com` ## Upcoming deadlines | Deadline | Change | Use instead | Details | Source | | --- | --- | --- | --- | --- | | Feb 2027 | Google Ads API v23, v23.1, and v23.2 sunset | - | | | | May 2027 | Google Ads API v24 and v24.1 sunset | - | | | | Jun 2027 | Google Ads API v24.2 sunset | - | | | | Aug 2027 | Google Ads API v25, v25.1, and v25.2 sunset | - | | | ## Change history Newest first, by the date Google Ads API announced it. This is the archive: past changes are not warnings, and changes we recorded after they took effect are marked as such. ### October 2026 - Oct 14, 2026, Feature: [AI Max experiment validation error](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Behavior change: [EU political advertising declaration optional for campaigns targeting only outside the EU](https://harbyn.com/changes/google-ads/2026-10-14-eu-political-advertising-declaration-requirements-updated.md) - Oct 14, 2026, Feature: [Final URL expansion asset view for Shopping](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Feature: [Hotel Center account-link validation](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Breaking change: [Google Ads API v26 renames hotel targeting criteria to vertical-agnostic names](https://harbyn.com/changes/google-ads/2026-10-14-hotel-criterion-error-reasons-replaced.md) - Oct 14, 2026, Feature: [LINE and SMS business message providers](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Breaking change: [Google Ads API v26: Local Services Performance Max campaigns can be created via the API and require country\_code and listing\_id](https://harbyn.com/changes/google-ads/2026-10-14-local-services-performance-max-creation-requires-additional-fields.md) - Oct 14, 2026, Feature: [New conversion categories and attribution event type](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Feature: [Search budget recommendation](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Feature: [Search Lift measurement support](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Feature: [Shopping campaign listing type support](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 14, 2026, Breaking change: [Google Ads API v26 removes enhanced\_conversions\_for\_leads\_enabled](https://harbyn.com/changes/google-ads/2026-10-14-unified-enhanced-conversions-configuration.md) - Oct 14, 2026, Feature: [YouTube generative content disclosures](https://developers.google.com/google-ads/api/docs/release-notes) - Oct 8, 2026, Retirement: [Google Ads API v22 sunset](https://harbyn.com/changes/google-ads/2026-10-08-google-ads-api-v22-sunset.md) (effective Oct 2026; recorded after the fact) - Oct 8, 2026, Feature: [Google Ads API v26.1 planned release](https://developers.google.com/google-ads/api/docs/sunset-dates) (effective Nov 2026) - Oct 8, 2026, Feature: [Google Ads API v26 planned release](https://developers.google.com/google-ads/api/docs/sunset-dates) (effective Oct 2026; recorded after the fact) ### September 2026 - Sep 23, 2026, Feature: [AssetGroup URL options](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Automated video crawl settings](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Benchmarks percentile metrics](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Firebase ad impression conversion actions](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Generate Performance Max draft campaigns](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Hotel and travel vertical ads metrics](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Hotel and travel vertical ads segments](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [Hotel itinerary report segments](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Behavior change: [Specific Business Profile location sync errors](https://harbyn.com/changes/google-ads/2026-09-23-specific-business-profile-location-sync-errors.md) - Sep 23, 2026, Feature: [Target CPA and Target ROAS bid recommendations](https://developers.google.com/google-ads/api/docs/release-notes) - Sep 23, 2026, Feature: [YouTube channel handle search for creator insights](https://developers.google.com/google-ads/api/docs/release-notes)